Ad Campaigns with AI: Audiences, Creative, Reporting

I'm setting up a paid ad campaign and I want a brief, not ad copy.

What I'm selling: [product/service, for whom, how it differs from
the competition]
Price and margin: [what a customer is worth to me]
Campaign goal: [get leads / sell / be seen]
Budget and duration: [e.g. 20,000 Kč over 4 weeks]
Where I'll be advertising: [platform]
What I already know about customers: [briefly]

Build the brief in this order:
1. The goal translated into one measurable number and its limit
   (how much a single result is allowed to cost) — show the math.
2. Three to four distinct audiences who might respond. For each:
   what's different about the situation they're in, not
   demographics.
3. One message per audience — one sentence describing what it
   solves for them.
4. Only then the format: what type of ad fits that message and
   why (static image, video, carousel, text-only).
5. What has to be ready on the website for the campaign to make
   sense (where people land, what they do there, how I'll know).

At the end, list which inputs I didn't give you and without which
the brief is just a guess. Don't fill them in yourself.

Below are [40] anonymized reviews and questions I received over
the past year about [product/service].

[paste the text]

Go through them and return six lists. For EVERY item, give the
exact quote from the source it's based on, and how many times
the theme appeared:

1. Pains — how people describe their problem in their own words
2. Wants — what they want once the problem is gone
3. Objections and concerns before buying
4. What ultimately convinced them (from satisfied-customer reviews)
5. Disappointments — what they expected and didn't get
6. Words and phrases they use that I don't (their vocabulary
   versus my marketing vocabulary)

Don't summarize and don't add anything from general knowledge
about the industry. When you see a theme only once, say so —
I want to know what's a pattern and what's a one-off.

Here are the findings from analyzing my reviews and customer
questions [paste the output from the previous step] and my
interview notes [paste].

Build 3 personas. For each:
- The situation they're in when they encounter the offer (what
  just happened, what pushed them to look for a solution) — this
  is the most important field
- How they describe their problem, in their own words
- What they already tried and why it didn't work
- What they're afraid of when buying and what they need to see to
  believe it
- Where they'd realistically run into this ad

Back every claim with a quote from the source material; for a
claim with no support, write UNSUPPORTED and leave it as an open
question. Only include demographics where the source material
actually shows it — don't invent age, income, or hobbies. The
personas must differ by situation, not just by name.

Objections and concerns from reviews and questions: [paste]. My
product: [description]. What I actually have to back it up:
[references, numbers, guarantee, demo].

For each objection, return: how it's phrased in the customer's own
words; what's probably behind it; how I can counter it using
ONLY what I actually have (if there's no evidence for it, write
“nothing to counter it with” and suggest what I'd need to gather);
where it belongs — in the ad, on the landing page, or in a
follow-up email.

Sort by how many people mentioned the objection.
Don't invent references, numbers, or studies.

I'm writing copy for an ad campaign. Inputs:
Offer: [what, for whom, how it differs]
Persona: [paste one persona]
Customer language: [paste the list of their phrasing]
Proof I actually have: [references, numbers, guarantee, demo]
Platform and format: [e.g. Facebook, static image]

Write 7 variants of the main copy — each from one angle: pain,
benefit, proof, fear, status, curiosity, humor.

For each variant give:
- 3 headline versions (max [30] characters)
- primary text (max [125] characters)
- a call to action (2–4 words)
- one sentence on who from the persona it targets and what it's
  testing

Rules:
- Use words from the attached customer vocabulary, not marketing
  language (“innovative solution,” “tailored to your needs”).
- Don't claim anything that isn't in my evidence. If the “proof”
  angle has nothing to lean on, say so instead of making something up.
- For the “fear” variant, no pressure tactics. No superlatives
  like “the best in the industry,” no named comparisons with
  competitors, and no promised results I can't guarantee.

Review this ad copy the way someone whose job is checking accuracy
and ad compliance would. Don't rewrite it, just list the findings.

Copy: [paste]. Industry: [industry].
What I have to back it up: [references, measurements, guarantee]

List: claims unsupported by my evidence; promised outcomes I can't
guarantee; superlatives and comparisons with competitors; wording
that creates undue pressure or fear; places missing material
information (terms, limitations, price); anything that might be
regulated in my industry.

For each finding, quote the exact passage and explain why it's
risky. Don't give a legally binding assessment — I want a list of
places to go over with someone who knows the industry.

Write a creative brief for a designer for ad visuals, one page,
in bullet points, no marketing jargon.

Campaign: [goal and the one number]. Audience: [persona in two
sentences].
Message and angle: [winning angle].
Copy that goes in the visual: [headline + call to action].
Formats: [1:1, 4:5, 9:16], placement: [platform].
What we have: [logo, colors, product photos]. What we don't have:
[gaps].

The brief should contain:
1. What the visual has to communicate in the first second (what
   should be visible instantly)
2. The main concept and 2 alternative directions, one sentence each
3. How much text is allowed in the image and what it must include
4. What must not be used (stock-photo clichés, illegible details,
   elements that disappear in a small thumbnail)
5. Technical spec: dimensions, safe zone, file format
6. Three questions I should answer for the designer up front

Write 3 prompt variants for an image generator, for an ad visual.

Message: [angle and main idea]. Audience: [persona in one sentence].
Format: [aspect ratio], placement: [platform].
Our brand style: [colors, mood, what to avoid].

Each variant should include: the main concept as a scene (not just
an object), composition including empty space for text I'll add
myself, lighting and color, style (photography / illustration /
graphic), and what the generator should avoid.

Don't put any text in the image — I'll add that in an editor.
No real living people, no other companies' logos, no protected
characters.
For each variant, add one sentence on what to check in the result.

I have a CSV export from the ad platform. Here's the header and the
first 5 rows (semicolon delimiter, UTF-8 encoding, decimal comma):

[paste 5 rows including column headers]

Write a Python script (pandas) that:
1. loads the file as data/campaign.csv and handles the number
   formatting and empty cells,
2. sums the metrics at the level of individual ads and audiences,
3. calculates CTR, CPC, CPM, conversion rate, and cost per
   conversion (for zero conversions, don't crash on division by
   zero — flag them instead),
4. sorts ads by cost per conversion and adds the conversion count,
5. prints totals and how much budget was spent by rows with zero
   conversions,
6. saves the result to results.csv.

For each step, write a comment explaining WHY it's done that way.
Don't calculate anything in your reply — I want a script I run
myself.

My campaign results, calculated by the script: [paste table]
Context: goal [goal], cost-per-conversion limit [amount], campaign
has been running [number] days, every ad had the same daily budget.

Answer in four blocks, no marketing language:
1. What the data clearly shows — only what the numbers actually
   support.
2. Which conclusions have too little data to decide on. State how
   many conversions or clicks would be needed.
3. Contradictions and suspicious spots (high CTR with low
   conversion, totals that don't add up, rows with a small sample).
4. Three explanations for the worst result and how I'd verify each.

Don't recommend any budget changes yet. Don't calculate new
numbers — work only with what I gave you.

Here's my campaign's current performance: [paste the table from the
script]. Cost-per-conversion limit: [amount]. Campaign has been
running [days]. Total daily budget: [amount].

Build a decision table: for each ad, recommend one action — KILL
/ LET RUN / SCALE / REWRITE — along with:
- the number the decision is based on
- whether there's enough data (and if not, how much more is needed)
- what to do specifically (for SCALE, suggest a step size and how
  long to wait; for REWRITE, what to change in the copy)
- the risk of that decision

Finally, state which single decision in the whole table matters
most, and why. Don't change any budgets, just recommend — I'll
make the changes myself.

Build me a weekly check-in routine for paid advertising.

Campaigns: [count and type]. Daily budget: [amount].
Goal and cost-per-conversion limit: [number].
Who has account access: [roles, not names].

Build a 15-minute checklist:
- what to check in the numbers (metrics and what counts as a
  warning sign)
- what to check in settings (budgets, caps, audiences, end dates,
  access)
- what to check outside the ad platform (billing, landing page,
  form)
- three signals that mean stop the campaign immediately

For each item, note where to find it and how long it takes.
Make it fit on one screen.