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Prompt library · AI · 9 prompts

Prompts from the guide

SEO with AI: from keyword research to content that ranks

9 prompts from this guide. Fill in whatever sits in [square brackets] — your own context, the document text or the name of your tool. That context is exactly what separates a generic answer from a usable one.

Read the full guide →

Seed phrases: start with what customers actually say

I run a [line of business] and sell [product/service] for
[target audience] in [region]. Here's what customers ask me most:

[paste 10–20 real questions from emails, chat, or meetings]

Generate a list of 50 seed phrases such a person might search with.
Split them into groups:
1. Phrases describing the problem (the person doesn't yet know a
   solution exists)
2. Phrases describing a type of solution (searching for a category,
   not a brand)
3. Phrases describing a specific product or spec
4. Comparison and decision phrases

Use everyday language a layperson would type into a search box,
including informal and shortened forms. No jargon unless people
actually use it themselves. For each phrase, note who you picture
searching it.

Clustering: turning several hundred phrases into a handful of pages

Here's a list of keyword phrases for the topic [topic]:

[paste the list of phrases, several hundred lines is fine]

Group them into topic clusters based on what the person is actually
searching for — not shared words. Two phrases belong in the same
cluster if the same page would satisfy both of them.

For each cluster, return:
- the cluster name (the topic in one sentence)
- the primary phrase that best represents the cluster
- every phrase that belongs to it
- what type of page the topic calls for (article, category, product,
  FAQ, comparison) and which step of the buying decision it belongs to

At the end, list separately any phrases that don't fit anywhere, and
explain why. Don't drop anything — every phrase from the input must
end up either in a cluster or in that leftover list.

Reading intent from the SERP

I searched for [phrase] and here are the first 10 results (title,
domain, page type, and description snippet):

[paste the results]

Analyze them for me:
1. What search intent do the results imply — informational,
   commercial investigation, transactional, navigational, or mixed?
2. What content format does the search engine seem to favor
   (length, page type, structure)?
3. What do the results have in common, and what sets the top three
   apart from the rest?
4. What page format would you recommend to have a shot at ranking
   here?

Work only from what's in the pasted list. Don't guess at the content
of pages you can't see, and don't estimate rankings or traffic.

Analyzing the SERP competition

I'm about to write a page on [topic], primary phrase [phrase],
identified search intent: [informational / commercial investigation
/ transactional].

Here are the headings (H1, H2, H3) from the first five results
ranking for this phrase:

[paste the outlines — headings copied from each page, labeled by
domain]

Give me a breakdown:
1. Which topics every page covers (the required minimum)
2. Which topics only one or two cover (possible differentiators)
3. Which questions a reader would naturally have that none of the
   pages answer
4. What the typical structure is and why that order makes sense
5. Where those pages are weak — where a heading promises more than
   the section delivers

Don't try to tell me my page will be better. I want an objective
breakdown.

The brief as an assignment

Put together a content brief for an article on [topic].

Inputs:
- primary phrase: [phrase], secondary phrases: [list]
- search intent: [type]
- what the competition covers: [paste the SERP breakdown output]
- reader questions: [paste the previous prompt's output]
- my edge that the competition doesn't have: [own data, experience,
  a real case, access to people in the field]

The brief should include:
1. One sentence on what the reader should know or be able to do
   after reading
2. A two-level heading outline in an order that makes sense to
   the reader
3. For each section, 2–4 bullets on what it must cover, plus a
   length estimate
4. Which phrases should naturally appear in which sections
5. Which of my advantages go where, so the piece isn't just a
   summary of other people's work
6. What must NOT be in the article (to keep it from bloating)

Don't write the actual text. I want a plan.

A draft from your own material

Here's my content brief and my raw material for the article:

BRIEF:
[paste the brief]

MY MATERIAL (notes, real-world experience, numbers, cases):
[paste your own material — bullet points and rough is fine]

Write a first draft of the text following the brief. Rules:
- build it on MY material; add general statements only where
  needed for clarity, and flag them with a comment
- where the brief calls for content I don't have material for,
  write a standalone line TODO: [what to fill in] — don't invent
  filler
- no throat-clearing openers like “in today's fast-paced world”
- no summary paragraphs that just repeat what came before
- short paragraphs, concrete verbs, numbers wherever the material
  has them
- use the primary phrase naturally, don't force repeats
- write in [language], tone to match this sample: [paste a
  paragraph of your own writing]

List all the TODOs at the end.

Title and meta description

Write 10 title tag variants and 5 meta description variants for
this page:

Topic: [topic]
Primary phrase: [phrase]
Target reader: [description]
What the page offers beyond the competition: [your edge]
Page type: [article / category / product / comparison]

Rules:
- title under 60 characters including spaces, primary phrase as
  close to the start as possible
- description 140–155 characters, ending on a reason to click
- variants must differ in angle, not just reshuffled words
- at least two framed as a question, two as a number or list, and
  two as a promise of a specific outcome
- no clickbait the page doesn't deliver on, no all caps

For each variant, give the character count and one sentence on
who it's aimed at.

Case study: this site

I want to create an llms.txt file for my site, following the format
from llmstxt.org.

My site: [address]
What the site does and for whom: [description]
Who's behind it: [author/company, why they're relevant]
Content language and how often it's updated: [description]
Site structure:

[paste a list of pages: address | title | 1-sentence description]

Assemble the file in markdown:
- a level-1 heading with the site name
- a blockquote (>) summary paragraph that gives a machine context:
  what the site is, who it's for, why it's trustworthy
- level-2 headings for the site's logical sections
- in each section, links in the form [title](address): one-sentence
  description
- for long sections, link to the full list first, then a selection
- contact info at the end

Write the descriptions factually, no marketing language. Don't
invent anything — use only what's in my input.

Phase 7: measurement and upkeep

Here's a Search Console export for [period] — queries, impressions,
clicks, click-through rate, and average position:

[paste the data]

And here's a list of my pages with their topics: [paste]

Analyze:
1. Queries with high impressions and low CTR — which ones are worth
   rewriting the title and description for, and why
2. Queries at positions 5 through 15 — which are closest to moving
   up, and what it would take
3. Queries I show up for but don't have a dedicated page for
4. Pages that dropped significantly over the period

Don't calculate anything that isn't in the pasted export, and don't
estimate missing numbers. Where the data isn't enough to draw a
conclusion, say so.

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